Where is the NFC reader on an iPhone?
Near the top edge. Hold the top of the iPhone close to the tag.
Keep the phone still until it responds. If nothing happens, move it slowly across the tag, and take off a thick or metal case.
Reading a tag with NFC Ninja shows:

NFC Ninja is coming soon to iPhone and Android. These steps follow the current app design.
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Near the top edge. Hold the top of the iPhone close to the tag.
Usually on the back. Switch NFC on in Settings and hold the back of the phone over the tag.
Yes. A reader app like NFC Ninja shows the content and record details first, and you choose whether to open, copy, share or save it.
The most common reasons are moving too fast, the wrong spot on the phone, a thick or metal case, or NFC switched off on Android.